Proud Engineers: consulting digital transformation

Proud Engineers brings together consultants who advise companies as well as organisations on digital development.

“The expert analysis provided by Proud Engineers’ consultants constitutes to the development of the digital society – they consult on policy-making, legal frameworks, organisational structures, technical architecture and data exchange,” says CEO Laura Kask.

Proud Engineers was established in 2016. The company was founded by IT visionary Taavi Kotka, who came up with the idea to apply the experience of the team to the development of the digital society in Estonia and abroad. Today, the company has found clients all over the world and is partnering with private companies, governments as well as international organisations.

“The need for digitalisation in healthcare is often one of the first areas where people feel that a continuous and stable identity, data-based approach, transparency and security are all needed to improve the quality of care and cut the cost of healthcare,” says Hille Hinsberg, Product Manager of Proud Engineers on the company’s business in healthcare. “Our partners include software developers, hospitals, insurance companies and public sector decision-makers on healthcare, each of them having a role in advancing the healthcare industry.”

How can digital experts assist their partners?

“The desire to digitalise and be innovative on the part of the client forms a good basis, but there should also be a distinct business need,” says Laura Kask. “If there is no business need and no answer to the question ‘why’, then we must start by finding that answer. Sometimes, however, the process allows us to see the true nature of the issue. In addition, the level of digitalisation of the organisation also comes into play and that is why we have developed an index to assess visualise the most important challenges that need to be solved within the organisation so as not to stay stuck at the back of the innovation train.”

The idea to join the Connected Health Cluster came through the company’s partners. “We have worked with several organisations who are members of the cluster and it seemed natural for us to join as well,” says Hille Hinsberg.