Finnish-Estonian business program seeks rising stars of sustainable growth – Zebra ScaleUp’s first bootcamp earns praise

The Zebra ScaleUp program, co-organized by Haaga-Helia University of Applied Sciences and Tehnopol Science and Business Park, selected 20 promising growth companies to participate in group mentoring and training sessions. A two-day bootcamp in Tallinn brought together businesses aiming for sustainable success rather than explosive growth.

The Zebra ScaleUp program, led by Haaga-Helia and Estonia’s Tehnopol, hosted a two-day bootcamp uniting Finnish and Estonian growth companies. From this group of startups and SMEs, ten companies will be chosen in January to receive tailored business coaching.

Haaga-Helia project manager Nina Kallberg expressed delight over the reception of the bootcamp. According to her, the enthusiasm and feedback exceeded expectations. She noted that the event fostered a sense of shared purpose, allowing participants to exchange perspectives, share experiences, and learn in ways that genuinely supported their needs.

”The event was, in my opinion, a success and one that served the real needs of the companies exceptionally well. It featured active networking, joyful encounters, and presentations on sustainable growth – topics that are increasingly relevant,” she reflected.

Experts Provide Tools for Responsible Internationalization

The event in Tallinn focused on sustainable growth and responsible internationalization. A diverse group of experts guided companies, offering practical tools, shared experiences, and funding tips to develop growth strategies. The program also included a dedicated workshop session.

The event opened with Margus Saks, Sales Director at Estanc, the largest process equipment manufacturer in the Nordics and Baltics. He emphasized that sustainability principles are no longer optional for growth companies but externally imposed expectations. Saks also shared insights into the challenges and successes of his company’s internationalization journey.

Other experts included Johanna Fräki, Investment Manager at Invesdor Nordics, who shed light on growth financing opportunities, and Patrick Geber, CEO of EP Consulting Service, who addressed practical challenges in internationalization. Helen Minařík offered guidance on building an export-ready product portfolio.

The practical segment of the event was led by Zebra ScaleUp’s in-house expert team. Under the direction of Haaga-Helia’s Olli Laintila, participants were divided into small groups to develop business plans and explore hands-on tools for growth strategy development. The Zebra ScaleUp program will continue in January 2025.

But what is Zebra ScaleUp?

The free Zebra ScaleUp program supports mission-driven growth companies on their development journeys. It consists of two main elements: a shared bootcamp and tailored, company-specific coaching. Events are held in Helsinki, Tallinn, and online. The program is designed especially for young companies aiming to grow their businesses responsibly and sustainably.

Zebra ScaleUp is part of the European union funded Interreg Central Baltic program, which includes Finland, Sweden, Estonia, and Latvia. The project runs from April 2024 to February 2027.