Webinar: Storytelling by Steve Rawling

Attention! We will host this event in a webinar format. Everyone who registers will receive the webinar link on Thursday evening. Information regarding 1-1 mentoring sessions will be sent out via e-mails.

For all the ones that register, please fulfill also a small questionnaire (max 3 min) https://docs.google.com/forms/d/e/1FAIpQLSe27VpPi6cH4kCbIzzhS3Fepwqg8_1zPAKDTD73YPjOu_aXjQ/viewform

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You have probably noticed that the way you pitch or tell the story of your product helps you either further or makes you feel that you failed! Stories can bring your next pitch or presentation to life, they let you speak to your customers in new ways and they can change the culture of the place you work.

It is important how you approach your new customers on new markets and make them believe in what you offer and what is their gain. Stories are the best way to cut through the noise and get your customer’s attention. Great stories stick in their minds.

So how can you learn to tell great stories about what you do and what you offer?

We invite you to join the Webinar: Storytelling by Steve Rawling.

Steve is an excellent Storytelling expert, a journalist, book writer and will help you to tell the most important story of your life. Steve is passionate about what he does, has got deep knowledge and expertise within storytelling and can share lots of powerful techniques.
Take a look at Steve’s website here: https://newthinking.tools/

What will you gain from his training?
How to sell innovation? How to sell something that is unknown?
How not to „oversell“? how to overcome the skepticism of your clients/partners
How to visualize or sell something that cannot be seen? Like data. How to find metaphors or stories for that?
How to create story characters for your brand? The brand has a personality of its own, what characters does it have?
How to use your social channels for storytelling? Examples based on LinkedIn. Also important of the time of recruiting.
Stories and leadership within your company.
Besides Steve will share his opinion of the small and effective sales process that he has developed so far. As most of Tehnopol’s customers are about to sell their products or services on foreign markets, the main focus of the training will still be storytelling abroad, on new markets, selling innovation and technology.

Technical details of the webinar:
Date: 20.March 2020
Link: sent via e-mail on Thursday 19 March

09.30-11.00 presentation via Google Hangouts (participants invited by link in Google Calendar)
11.15-12.15 first 1-2-1 consultation via Skype
12.15-13.15 second consultation
13.15-13.45 break
13.45-14.45 third consultation
14.45-15.45 fourth consultation

For all the ones that register, please fulfill also a small questionnaire (max 3 min) https://docs.google.com/forms/d/e/1FAIpQLSe27VpPi6cH4kCbIzzhS3Fepwqg8_1zPAKDTD73YPjOu_aXjQ/viewform

Please note that the training is in English.