Startup Story: Bebo X Tehnopol Startup Incubator

11 startups with great potential are currently working on their products and services at Tehnopol Startup Incubator’s accelerator. Let’s get to know them better – here’s Bebo!

Bebo helps businesses by collecting and comparing food and drink prices. For instance, if you’re launching a new line of organic cold-pressed juices, Bebo can show you how much your competitors are charging. This allows you to price your product competitively and plan your promotional activities accordingly.

The team behind Bebo includes Siim Brazier, the founder and CEO, who has 5 years of IT and retail experience across various companies, and Raivo Kartau, the CTO, who has worked as a product manager at Telia, leading IT development teams for 2 years.

Here’s a little insight into their plans by Siim Brazier.

How did you come up with the idea to create a startup?

“The idea for Bebo came about after 4-5 months of brainstorming different concepts. During this time, we noticed a significant increase in food and beverage prices due to high inflation. This observation led us to create a platform where users could find the cheapest shopping options across multiple stores. As we continued to develop the platform, we realized the immense value in the data we were collecting, and Bebo’s current business model was born.”

What has been the biggest challenge/failure and the biggest success so far?

“One of the biggest challenges we’ve faced is continuously stepping out of our comfort zone and being patient on this journey. However, our most significant success came early in the year with our first client collaboration. This experience taught us that sales often begin with a “no”, but perseverance is key.”

What sets your startup apart from competitors?

“Bebo stands out from competitors by offering unique features not currently available in the market. Additionally, by automating the price collection process, we keep our service fees low, making our services accessible to a wider range of businesses.”

Why did you apply to the Tehnopol Startup Incubator?

“Tehnopol has been instrumental in developing our B2B business model, opening numerous doors, and introducing us to people we truly admire. If you’re serious about your business and ready to put in the work, Tehnopol is the place to be.”

Where do you see your startup in 1 year? And in 5 years?

“In one year, we envision hiring an awesome team and working in Bebo full-time. Within five years, we plan to scale into larger European markets that we have identified as key opportunities. Our vision is to become a major player in the European market, offering unmatched value to our clients. I am confident that we will achieve this goal and expand our services in other areas that could benefit.”

Who do you think will be the next unicorn in Estonia?

“While this might sound cliché, our aim is to build Bebo into a company that fits this title, making us the next Estonian unicorn.”

What books/podcasts/publications and industry leaders do you follow and recommend to other aspiring startups?

“I continuously listen to “The Diary of a CEO” by Steven Bartlett. Moreover, I am always engaging with different founders about their experiences and journeys, which has been incredibly helpful.”

If you’d get a chance to meet with Elon Musk, Mark Zuckerberg, and Jeff Bezos, what would you ask them?

“Would you be interested in joining our journey and becoming an investor in our company?”

If your startup is ready to take the next step and join the accelerator, act fast! We are currently accepting applications and the deadline is September 6th. Click here to read more!