Singapore and Vietnam Unveiled: Exploring export opportunities and success stories in the HealthTech sector

The Tehnopol Healthtech Community, in collaboration with the Embassy of Estonia in Singapore and Enterprise Estonia, invite you to a cozy coffee morning featuring an Asian breakfast, taking place on the 20th of May 2024. Join us to learn about the HealthTech sector and explore export possibilities to Southeast Asia (SEA), specifically to Vietnam and Singapore.

During the event, the following topics will be discussed:

• Introduction to the Digital Health Services ecosystem in Singapore and Vietnam,
• The cooperation opportunities, and
• The potential challenges that an EU SME may encounter when doing business in Southeast Asia.

Full agenda:
09.00-9.30: Gathering; coffee and breakfast
09.30-9.35: Welcoming words by Paulin Jürjens, Healthtech Development Specialist from Tehnopol
9.35-10.20 "Bridging Innovations: Insights from Singapore to Estonia in Humanizing AI and Enhancing Healthtech" by Shilpa Karkeraa, CEO of Myraa Health
10.05-10.35: "Intellectual Property Considerations in Southeast Asia" by Astrid Wiedersich Avena, Attorney at Law, South-East Asia IP SME Helpdesk Network Expert
10.35-11.05: Discussion "How Enterprise Estonia and Estonian Business Hub can help SMEs enter and establish in South East Asia" by Ilaria Perla, Project Manager for China and Southeast Asia in Enterprise Estonia and Johanna-Riinu Annuk, Manager of the Estonian Business Hub in Singapore
11.05-11.30: Panel discussion with companies successful in SEA.

• Attila Vajda, Co-founder and CEO of CarePlus International Clinics Vietnam
• Dr. Trinh Hoang Ha, Head of Government Affairs and Access to Care, Vietnam
• Rhythm Jolly, founder and CPO of FlocCare, Singapore

Shilpa Karkeraa is a distinguished serial entrepreneur with expertise in AI and Blockchain, having impacted Fortune 500 companies across 13 countries and 11 industries, and recognized by international governments. She leads over 350 women leaders in Singapore and a global tech community of over 300 technologists. Shilpa is now on a mission to raise public health awareness for a billion lives using FlocCare. FlocCare is a GenAI tool that enables right healthcare information for people when they need it the most.

Ilaria Perla is a trade advisor specializing in global expansion, fostering connections and navigating complex markets to empower businesses. Co-founding SOAPBOX in April 2021, a newsletter focused on trade with China, reflects her commitment to facilitating international trade. With experience in spearheading initiatives in Southeast Asia and China, advising on market entry strategies, and facilitating cross-border collaborations, Ilaria brings a wealth of expertise in trade and market expansion. Holding a BSc in Linguistic and Cultural Mediation, she is fluent in Italian, English, Mandarin, and French, with basic Estonian skills.

Johanna-Riinu Annuk has been connected to Asia over 10 years, specializes in operations, international relations, and market strategies. Known for driving market growth and building strategic partnerships. Johanna excels leading in multicultural environments and enhancing connectivity in Asia’s business landscape, she is currently leading the Estonian Business Hub in Singapore. Johanna speaks Estonian, English, and Mandarin, she is focused on obtaining a master’s degree in Innovation and Entrepreneurship at HEC Paris.

Attila Vajda has held various country level, regional and global leadership roles in Europe and Asia in the past years and has vast experience in sales, marketing, strategy, organisational development and financial investments. He has over 10 years of experience working and investing in Vietnam and has been leading the rapid growth of CarePlus as co-investor since its Vietnam set-up and as its CEO since September 2016. He holds a bachelor degree in Economics and he is a CFA Charterholder since 2013. He is a CFA Society volunteer and also serves on a voluntary basis in the Board of Advisors of AIESEC in Vietnam since 2008.

Dr. Trinh Hoang Ha is a dynamic leader with over 20 years of experience in the medical devices industry, specializing in sales, market expansion, and strategic planning. Currently serving as the Senior Director and Head of Government Affairs & Access to Care at Siemens Healthineers Vietnam, Dr. Ha is dedicated to enhancing healthcare accessibility through innovative diagnostic imaging solutions. His passion for improving patient outcomes and empowering healthcare professionals drives his visionary leadership.

Rhythm Jolly is the founder and CPO of FlocCare, leading in humanizing technology through generative AI for personalized healthcare, yielding over $3M in efficiencies across South Asia. With extensive experience in digital transformation and strategy for Fortune 500 companies, he’s globally recognized for his contributions to emerging technologies. Despite his busy schedule, he dedicates time to workshops on generative AI, gamified assessments, and indulges in cycling.

Astrid Wiedersich Avena is an Italian Attorney at Law since 2006, specializes in Intellectual Property Law, holding an LL.M. from Queen Mary University of London. As a Senior Attorney at De Tullio & Partners, she focuses on strategic IP protection and litigation, particularly in trademark, copyright, and design issues, extending her expertise to support Italian and EU SMEs in Southeast Asian countries.

The event is organised in collaboration by Tehnopol, Enterprise Estonia and the Estonian Embassy in Singapore.

In 2021 ASEAN launched a Digital Masterplan 2025 which designs the roadmap to enhance digital health development in the region. The digital health sector was identified as the main public service priority.

Population of ASEAN countries is still considered young, in comparison with developed countries, however population ageing is a rising trend and the demand for healthcare services is expected to rise.

The ASEAN region is quite diverse in terms of the adoption of technology, for instance Singapore is to be considered a regional hub for medical services while countries such as Vietnam are behind the global average.