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On the 20th of September Tehnopol held a morning club on B2B sales. Olle Ticher and Seppo Rantalainen talked about B2B selling strategies and companies shared their hands-on experiences.
Seppo Rantalainen (Aalto University School of Economics) made a presentation and showed the best B2B selling strategies of startup companies in Aalto Small Business Center. Olle Ticher (CEO, Oracle Estonia) covered all the important steps one should consider when dealing with B2B selling with large corporations.
After the presentations all the companies changed their experiences on conducting B2B sales and emphasized the pros and cons of B2B market compared to B2C market. Companies Defendec, Yoga Systems and Ektaco talked about their sales cases, outcomes and what they have learned along the process.